1. If we all accept that focussing all of our attention on one thing, maximises our effect on it, it stands to reason that when we try and focus on two things, then by definition we have diluted our focus by fifty percent. We would not expect to be able to start a fire in the sunshine with a magnifying glass if we didn’t get the hotspot totally in focus; so we can hardly expect to set our business alight without complete focus either. A jockey has never won a race riding two horses!
2. Let’s look at the numbers. For the sake of demonstrating this point let’s assume that we sponsor 2 people per month and everyone that we introduce will duplicate what we do. I know that’s a gross simplification but this will still demonstrate the point. So when we focus on one opportunity your team will grow like this:-
At the end of Period 1 you will have 2 new team members; 3 including yourself.
Period 2 all 3 of you will have sponsored 2 each giving you a total team of 9
Period 3 all 9 of you will have sponsored 2 each giving you a total team of 27
Period 4 all 27 of you will have sponsored 2 each giving you a total team of 81
Period 5 all 81 of you will have sponsored 2 each giving you a total team of 243
Period 6 all 243 of you will have sponsored 2 each giving you a total team of 729
And so on.
Let’s have a look at what happens when we continue to sponsor two people per month but now one goes into one of our businesses and the other one goes into our other business. We will now have two businesses that grow like this:-
At the end of Period 1 you will have 1 new team members; 2 including yourself.
Period 2 both of you will have sponsored 1 each giving you a total team of 4
Period 3 all 4 of you will have sponsored 1 each giving you a total team of 8
Period 4 all 8 of you will have sponsored 1 each giving you a total team of 16
Period 5 all 16 of you will have sponsored 1 each giving you a total team of 32
Period 6 all 32 of you will have sponsored 1 each giving you a total team of 64
So, with us sponsoring one person per month into each of our two businesses and each of those people duplicating us, we now have 2 teams of 64 = 128 people divided by the two businesses. This compares with focussing on just one business when we would have 729 people after the same time. 729 or 128; its a “no brainer”!
3. The comparison described above is actually being over generous regarding the results that we could expect from running two networks. Let me explain: how do you think your team members would perceive your commitment level to their opportunity, when you are clearly involved with another opportunity? If your commitment is diluted, their commitment will be diluted also. If you don’t have the belief that their network is the best, why should they? If you did believe that their network was the best, you would be totally (and exclusively) focussed on building it.
4. If you think that you can keep one network a secret from the other, then you would be deceitful and delusional. If you are “networking” effectively, you are telling the world what you are doing and not hiding what you are doing from anybody.
5. To convey to prospective team members just how good an opportunity is we need to communicate with conviction. To communicate in that way we have to be truly convinced ourselves that the opportunity that we are presenting is the very best; and there cannot be more than one “best”. We have to identify the best opportunity and focus all of our attention on building that one business.