Thursday, 11 August 2011

Email Marketing

A very effective element of any overall marketing strategy is email marketing.

We put a lot of time, effort and possibly finances into generating enquiries through:-

Online marketing methods such as…

·         Pay per click on the search engines

·         Banner advertising

·         Free and paid for advertising websites

·         Our own websites and blogs

·         Search Engine Optimisation

·         Social media marketing

·         Article marketing and so on…

and off-line marketing such as….

·         News paper advertising

·         Ads in shop windows

·         Leaflet drops

·         Word of mouth

·         Posters

·         Advertising on vehicles

·         Business cards….and more.

All methods will generate enquiries from people that are interested in our offering right now, but the majority of people that may be interested “one day” are not interested right now. Well, email marketing allows us to keep in touch with our prospects very easily, cheaply and effectively over a long period of time, until the time is right for them.

Also, effective email marketing allows us to build trust and rapport over time as our “prospects” learn more about us and get a better “feel” for us through what we email them. Email marketing is not about the hard-sell, it’s about keeping people informed and building a relationship with our contacts.

For further information on our home based business opportunity where we now routinely incorporate email marketing, please visit

No comments:

Post a Comment